In the perfect world, your sales reps would only speak to prospects ready to
buy. This is how you got to work towards that perfect world.
Develop a nurturing program
Many leads are still in research mode, so emails and offers should provide best practices, statistics, research, etc. to help the customer frame their research.
Progressively understand your prospect’s needs
Every campaign the prospect responds to tells you about their interests. Every page they visit on your website tells you about their interests. Every link they click, and every piece of information they fill out on a form, tells you more about them.
Track anonymous visitors and tie their data to new leads
Simple code on your Web pages help you track prospects, whether anonymous or known. As anonymous prospects complete forms on your website or landing pages, any previous web visits can be automatically attributed to the new lead.
Develop a nurturing program
Many leads are still in research mode, so emails and offers should provide best practices, statistics, research, etc. to help the customer frame their research.
Progressively understand your prospect’s needs
Every campaign the prospect responds to tells you about their interests. Every page they visit on your website tells you about their interests. Every link they click, and every piece of information they fill out on a form, tells you more about them.
Track anonymous visitors and tie their data to new leads
Simple code on your Web pages help you track prospects, whether anonymous or known. As anonymous prospects complete forms on your website or landing pages, any previous web visits can be automatically attributed to the new lead.
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