Social PR - INFLUENCING THE INFLUENCERS

The modern PR knows that having great connections in the traditional media world (print, broadcast, etc.) is only half the battle in today’s socially-enabled world. Indeed, if a story is to be truly disseminated (especially when you are targeting an audience of millennials), you’re going to have to get to know the people who influence the people who are no-longer influenced by the mainstream media.

 

So who are these influencers?

Well they are a disparate group of individuals and organizations which makes pinning them down even more difficult. They could be bloggers, musicians, stars of reality television, YouTube celebrities, authors, independent journalists, film makers, politicians, activists, sports people, hobbyists - in fact, anyone from any walk of life who has a large following on social media.

How are you getting to grips with influencing the influencers? Ignore them at your peril and risk losing YOUR influence.