Just like
closets and cupboards, marketing strategies and assets can accumulate clutter
over the course of the year – It’s time for some spring cleaning.
Here are
three ways to make sure your marketing is current, polished, and efficient:
Clean up
your lists
Bounced back
and duplicate emails are ineffective and can damage your goodwill with
customers, journalists and other stakeholders. Go through your lists to verify
that names, email addresses and other information are still current. Delete
inactive addresses as well as duplicate or incomplete entries.
This is
especially important for your media list. Journalism is a fast-changing world
and writers move to different outlets and cover different topics. Ensuring that
you’re contacting the right people with your news is critical when it comes to
generating publicity for your business.
Revisit
your social strategy
Take stock
of how you are using your social media channels and content. If you’re
neglecting certain channels or networks, consider deactivating them until you
have the time and/or resources to maintain them regularly. Focus on cultivating
the channels that serve your business best.
Check that
your content still aligns with your overall marketing goals.
- Has your strategic message changed at all?
- Have your social media goals
changed?
- Do your analytics show any weak
areas that need improvement?
Answer these
questions to evaluate whether you need to update your social strategy.
Update
your boilerplate and website
It’s easy to
forget about your company boilerplate. Take stock of your accomplishments and
milestones from the last year and update your boilerplate accordingly.
The same
goes for your company website. Have you hired new team members? Secured killer
press coverage? Launched a new product or service? Now is the time to update
your website to reflect your recent growth.
Don’t let out-of-date
information and content weigh down your marketing. Spring-cleaning your
strategy is crucial to long-term success.
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